From the back cover: 

Scott McAliley is a recovering traditionalist.  After years of being taught things about God that didn't seem to line up with His merciful nature, and only half-heartedly believing these doctrines, he delved into a study to find out for himself.  Scott boasts no theological degrees, and makes no apologies for it.  He believes the Word of God, and the honest in-depth study of it, to be sufficient to bring one to sound conclusions about the nature and character of God.  In this volume he hopes to reveal Biblical truths rarely pursued, to any who are willing to admit that perhaps we have accepted and held onto some old traditions in error, and in opposition to the clear teachings of Scripture.  In so doing, it is his hope that the reader will come to know God more intimately, and therefore love Him more than ever.

For more information on the motivation for writing this book, read the full site introduction on the Homepageor check out some of the excerpts from the Introductionto the Book.